Cook Isn’t Sticking Around for 10 More Years

Kara Swisher of The New York Times interviewed Cook on a wide range of topics dealing with everything from the mythical Apple Car to to Mark Zuckerberg, from Elon Musk to the Biden administration, and beyond. The CEO has been running Apple for just shy of 10 years after Steve Jobs died but doesn’t expect to remain at the helm for another decade.

He said:

He doesn’t even have an idea what he might do after Apple, saying:

Cook’s 10 year anniversary as Apple CEO is in August.

Cook as Apple’s Unsung Operations Hero

Prior to joining Apple in the late ’90s, Cook was vice president of Corporate Materials for Compaq, responsible for procuring and managing all of Compaq’s product inventory. That’s precisely why Jobs hired him, to revamp Apple’s supply chain.

The consensus among Wall Street analysts and Apple watchers is that Cook has done a stellar job of leading Apple in the post-Jobs era, at least in terms of the company’s financial metrics and market valuation—Apple is now a $2 trillion+ company.

Under Cook’s watch, Apple has released many new iPhone and iPad models while entering new categories with products such as the AirPods and the Apple Watch. If Cook does intend to stick around for a few more years, it’s probably because he wants to oversee upcoming initiatives like the Apple Car and the rumored mixed-reality gadgets.