The cable company is attempting to make good with their customers by providing them with a $5 Target gift card, (or a OnDemand movie credit for digital subscribers ).
While the Super Bowl was an absolute dud, it's still the biggest sporting event of the year, and a blackout is worst thing that can happen, bad game or not.
A free movie or a $5 Target gift card is better than nothing, but it's not exactly a strong public relations push.
(Via Reddit )